This is a 8 minute video.
Data is wealth and you can do analysis of your data .
Here we will see a example of how a magazines renewals were increasing.
It was attributed to free magazines being sent to potential subscribers
We also observed how sending free magazine results in getting advertisers and also subscribers.
And at last we observe Tableau software . Its a software used to make graph and also helps you make prediction.
Tableau available as freeware and also paid.
- to 0.43 About me ..My company and technology magazinecrm uses.
1 to 2.00 How data is important and how analyzing it helps your business.
And how data is being used for analytics.
2.22 Logged into subscription_manager
2.33 Tableau software (Graphic generation software ) It comes in free edition and also paid edition
Paid edition you can make pdf files and can connect to database directly.Cost of paid is 65 usd per month.
You can still use the free editon.
3.30 to 4.30
We will use graphs to know the status of how subscribers are joining the company and renewing the subscribers.
We observe how renewals are increasing in the graph and How demand for digital magazine is increasing from last
1 to 2 years.
4.40 We observe how trial magazine campaign is sending various magazine free to old subscribers who have expired .
And another campaign where magazine is sent free to potential subscribers whose name is found from internet directories.
We will analyze the data and compare how well this campaign has impacted.
Both campaigns have run well .. We managed to get not only subscribers but also advertisers and some membership for life.
7.40 We will see how tableau is used for Analytics and prediction.