CRM is a blend of operational processes, methodologies and technologies that
helps organisations create two-way interactions with customers,
thereby enabling them to better understand and anticipate the behaviours,
needs and wants of existing and potential customers.
Sales, marketing and customer service are just three of the functions that
operate within the CRM framework, simultaneously drawing information
from the customer database to facilitate interactions and also feeding new
details gleaned from the contact back into the system - whether this be
feedback, buying behaviour, etc.
It shows a birds eyes view of subscriber clients memberships,complaints,etc.
magazi26 Crm module can be used for reminding various task ,etc.
One of the important reason of using a crm is to map a customers journey.
It shows a birds eyes view of the interaction with the customer..
You have feeds which shows how and what your employees are doing in.